Good environmental practices and incentives for recycling:

Quim Barreiros stars in EGF campaign

"With Quim Let´s Recycle"

Portuguese artist Quim Barreiros is the protagonist of EGF's campaign "With Quim, Let´s Recycle ".

Inspired by Quim Barreiros' new song "Lixo Zero", EGF developed a communication campaign around this universe, which promotes good environmental practices and encourages recycling.

The campaign "With Quim Let’s Recycle" will be available on the institutional website and social networks of EGF and its 11 concessionaires, from North to South of the country, as well as in the Recycle Bingo application, highlighting the song "Lixo Zero" that promotes good environmental behaviours. In the application, citizens will find Quim Barreiros as a new character and master of recycling, and a wise man who is called "Lixo Zero" and with whom users will be able to play in augmented reality.

Seeking to comprehensively reach various audiences through music, the campaign "With Quim Let’s Recycle" aims to alert to the need to implement good environmental practices in everyday life, challenging citizens to recycle always and everywhere.

Listen to the song "Lixo Zero" here: https://www.youtube.com/watch?v=tKGKLx-ZTcw