In 2022, the European Week for Waste Reduction (EWWR), will take place from 19 to 27 November, and will have as its central theme "Circular & Sustainable Textiles. ".

The aim of these initiatives is to alert to the need to act together to prevent waste production, encouraging, for example, the development of solidarity and collaboration actions between people, in a society that stops producing waste to promote a circular economy.

Fashion is one of the ways human beings use to express themselves. Behind the red carpets, the fashion shows and the sales, there is a massive industry employing over 1.5 million people in Europe alone. But the other side of the coin tells a different story, less brilliant and much more alarming.

The textile industry is one of the most polluting sectors, with a strong environmental and social impact at all stages of the process, from production, distribution, collection, sorting, recycling to the final management of this waste, which most often goes to incineration and landfill.

We can all act and contribute to reducing waste. The possibilities are immense!

Sustainable production and consumption will only be possible if we give products and/or objects extended life spans. Initiatives such as: reuse; repair; rental; purchase of second-hand objects or sharing, are measures that contribute to reduce the need for new production and, consequently, the amount of raw materials used during its manufacture.

Algar and ENTRAJUDA join EWWR, encouraging the prevention of waste, by promoting a campaign to collect used clothes, children's shoes and toys.

All the materials collected, being in good condition, will be given to families with financial difficulties, supported by the Social Solidarity Institution ENTRAJUDA.

The campaign, called "Recolha Solidária de Roupas e Brinquedos" (Solidarity Collection of Clothes and Toys), will take place in all Algar facilities, (www.algar.com.pt), until the end of November.