EGF's group, leader in treatment and recovery of waste in Portugal, was awarded, this Thursday, with a Recognition of Practices in Social Responsibility in the category #SDG11 - Sustainable Cities and Communities, attributed to the Toneladas de Ajuda (Tons of Help) campaign.
In the week of social responsibility, the group was also distinguished with an Honorable Mention in the Communication category attributed to the campaign #PREVENTCOVID19, in an initiative by APEE - Portuguese Association of Business Ethics - in partnership with the Global Compact Network Portugal.
The ceremony, dedicated to the theme "2020-2030: The Decade of Sustainability", was attended by the Secretary of State for the Treasury, Dr. Miguel Cruz, and is part of the 15th Edition of Social Responsibility Week®, which every year brings together government representatives, business leaders, experts and civil society organizations to discuss the major issues related to ethics, social responsibility and sustainability.
The awards were received by Emídio Pinheiro, Chairman of the Board of Directors of EGF. “The awarded projects are part of an environmental and social communication strategy articulated with the 174 municipalities that are shareholders and customers of EGF's concessionaires, which also includes the most recent campaign, still ongoing, called “THE FUTURE OF THE PLANET IS NOT RECYCLABLE” , but also the Ecovalor Program for schools, EcoEvents, Recycling Commerce and Markets or the APP Recycle BinGo. I appeal to your participation in these initiatives, because, in fact, the future of the planet is not recyclable”, he said.
Toneladas de Ajuda mobilized a total of 250 institutions in 2019, having collected more than 734 tons of packaging to recycle, which allowed the distribution of around 70,000€ in social support. The campaign remains active in 2020 and with the same logic of supporting and promoting appropriate environmental behaviors among institutions.
#PREVENTCOVID19 consisted of a campaign developed in the beginning of the pandemic in a scenario of great uncertainty. It was created in record time and managed to put in place a communication strategy for the citizen, mainly on social media, giving accurate and useful information on what to do to urban waste in the first wave of confinement, to correct the wrong behavior that were jeopardizing the recycling operation. In addition, this project counted on the active participation of EGF workers, who were avidly involved in the initiatives and showed their daily work to the population, essential to mantain public service with quality and safety.